IDEA to PRODUCT to BUSINESS

4 types of risks; 2 types of product failures; what should we do after our product fails; how can we reduce the probability of failures.

Elements of a product launch strategy; Elements of a post-product launch strategy

Simple changes in the words used can make a lot of difference to our products. As seen with Slack, Mint, and others.

As product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.

What are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.

Best practices to writing a customer journey map.

In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.

Without attribution models we will not fully understand what drives conversions.

Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.

Cost-plus pricing is a commonly used pricing strategy. However, not when it comes to SaaS products.

What are the differences between MRR and ARR? And what are some of the recurring revenue streams?

Budget management is a significant challenge for product managers. Budgets and resources are limited.