Idea2Product2Business Team4 min readTechBlog 106: Assessment parameters of players in the ‘AI app development & infrastructure’ segment
Idea2Product2Business Team2 min readTechBlog 105: AI systems for product management - How AI PMs are building their edge?
Idea2Product2Business Team4 min readPM tacticalBlog 104: User Engagement in 2025: What Moves the Needle?
Idea2Product2Business Team3 min readPM tacticalBlog 103: Customer journeys in 2025, from static diagrams to AI-powered living systems
Idea2Product2Business Team3 min readPM tacticalBlog 102: Moats in the age of AI - can PMs still build defensible products?
Idea2Product2Business Team3 min readTechBlog 101: GenAI in product management - Superpower or Shortcut?
Idea2Product2Business Team3 min readStrategyBlog 99: Lessons from product failures4 types of risks; 2 types of product failures; what should we do after our product fails; how can we reduce the probability of failures.
Idea2Product2Business Team2 min readStrategyBlog 98: Best practices for product launchElements of a product launch strategy; Elements of a post-product launch strategy
Idea2Product2Business Team2 min readGo-to-marketBlog 97: Products that leveraged the power of good writingSimple changes in the words used can make a lot of difference to our products. As seen with Slack, Mint, and others.
Idea2Product2Business Team2 min readPM tacticalBlog 96: 8 ways to stay close to your customersAs product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.
Idea2Product2Business Team1 min readGo-to-marketBlog 95: Growth marketing and growth hacking tacticsWhat are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.
Idea2Product2Business Team2 min readPM tacticalBlog 94: Best practices to writing a customer journey mapBest practices to writing a customer journey map.
Idea2Product2Business Team3 min readMetricsBlog 93: Product engagement metrics: know if your users are engaged?
Idea2Product2Business Team2 min readPM tacticalBlog 92: How to craft a personalised experience for your customers?In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.
Idea2Product2Business Team3 min readGo-to-marketBlog 91: What are attribution models, and why are they necessary?Without attribution models we will not fully understand what drives conversions.
Idea2Product2Business Team3 min readMetricsBlog 90: Measure: Is our freemium or free trial strategy effective?Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.
Idea2Product2Business Team3 min readStrategyBlog 89: Pricing models: Freemium, Trial, and Reverse Trial (combination)
Idea2Product2Business Team3 min readMetricsBlog 88: How to price SaaS products?Cost-plus pricing is a commonly used pricing strategy. However, not when it comes to SaaS products.
Idea2Product2Business Team2 min readMetricsBlog 87: Delving deeper into product revenue metricsWhat are the differences between MRR and ARR? And what are some of the recurring revenue streams?
