IDEA to PRODUCT to BUSINESS

What can we do to achieve a holistic and a killer design process? A four-step mind map.

Product repositioning is a faster and a less expensive technique of course correction.

Why Apple products seem different from its competitors? A key reason is product positioning. Position your product to appeal customers.

Well! we built a good product. It solves a real world problem. But if the world does not know about it, the product means nothing.

Rules to help deliver sensational customer service

Usability heuristics to improve user experience

The author of Hooked Model suggests that one must assess the morality behind how they manipulate users

Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.

How can we avoid significant rework?

Leverage social media to build a prospective customer base

Purchase a domain name for your business