IDEA to PRODUCT to BUSINESS

Simple changes in the words used can make a lot of difference to our products. As seen with Slack, Mint, and others.

In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

4 fits framework: product-market fit, product-channel fit, channel-model fit, model-market fit

Measuring product success

Pick any sector, more often than not, we would face stiff competition. Strategic positioning helps to combat this.

Having just good tech will make a product successful? Product strategy is key to connecting business objectives with the product

Best practices while designing your UX

The author of Hooked Model suggests that one must assess the morality behind how they manipulate users

In the hooked model, investments done by users increase the probability of them returning

Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!

Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.

We learnt that it’s critical to ‘articulate’ the current pain points and the ‘value we intend to provide’ to our customers.

Documented the data and information flow for each screen. Using our in-house framework for ‘data and information flow’.

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.

A product workflow is a sequence of tasks to accomplish an objective. Each workflow has a clear start and end points.

Best practices to writing a good persona?

Know thy competitor, by using SWOT analysis

Understand the industry landscape, using Porter's five forces

[*Contains Downloadable Templates] Estimate market size for software products (TAM, SAM, SOM)

Map 'value proposition' with customer expectations