IDEA to PRODUCT to BUSINESS

This mind-map aims to connect the overwhelming number of dots within the product management space. It also helps for a quick reference.

Without attribution models we will not fully understand what drives conversions.

GTM mindsets determine our tactics for each funnel stage. There are two widely used GTM strategies or mindsets: product-led and sales-led.

Every idea has its merit. As a product manager, we are bound to receive new feature suggestions. Hence, we need to prioritise.

What can we do to achieve a holistic and a killer design process? A four-step mind map.

Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Product analytics is understanding how users engage with our product.

Design methodologies bring in structure into the creative part of UX (user experience). Where, science and art come together.

As product builders, we understand the importance of experiences. Design methodologies such as Design Thinking help create such experiences.

Product-market fit can be achieved once we launch and continuously iterate. Lean Product Playbook is a widely used methodology.

This decision of revenue stream / model cannot be taken in isolation. There are multiple fits that need to be looked at.

Why Apple products seem different from its competitors? A key reason is product positioning. Position your product to appeal customers.

Documented the data and information flow for each screen. Using our in-house framework for ‘data and information flow’.

Best practices to writing a good persona?

Know thy competitor, by using SWOT analysis

Understand the industry landscape, using Porter's five forces

Map 'value proposition' with customer expectations

A 360 degree understanding of the business