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IDEA to PRODUCT to BUSINESS
Founder's product management journal | Connecting the dots | Bite-sized articles for quick reference
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Blog 95: Growth marketing and growth hacking tactics
What are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.
Go-to-market
Idea2Product2Business Team
2 min read
Blog 86: As budgets are limited, how best do we manage it?
Budget management is a significant challenge for product managers. Budgets and resources are limited.
PM tactical
Idea2Product2Business Team
2 min read
Blog 69: What is a viral loop?
We can encourage an existing customer to refer our products to their friends and family. Significantly bringing down acquisition costs.
Go-to-market
Idea2Product2Business Team
3 min read
Blog 38: What is a Blue Ocean strategy and its relevance in a saturated market?
Competing in an increasingly crowded space? If yes, stop competing! and explore the Blue ocean strategy.
Strategy
Idea2Product2Business Team
1 min read
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