IDEA to PRODUCT to BUSINESS

Elements of a product launch strategy; Elements of a post-product launch strategy

What are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.

In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.

There are broadly six types of customer segmentation.

Identifying the target market is a precursor to building any product of significance.

They are similar to some extent BUT the key differentiator is the mindset and the approach taken.

Well! we built a good product. It solves a real world problem. But if the world does not know about it, the product means nothing.

What do firms do to increase the probability of converting a potential to a customer?

4 fits framework: product-market fit, product-channel fit, channel-model fit, model-market fit

Market sizing based on actual number of target consumers in India

Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!

Why is it that we love using certain apps compared to others?

We learnt that it’s critical to ‘articulate’ the current pain points and the ‘value we intend to provide’ to our customers.

Best practices to writing a good persona?

Know thy competitor, by using SWOT analysis

Understand the industry landscape, using Porter's five forces

Map 'value proposition' with customer expectations

A 360 degree understanding of the business