IDEA to PRODUCT to BUSINESS

This mind-map aims to connect the overwhelming number of dots within the product management space. It also helps for a quick reference.

Simple changes in the words used can make a lot of difference to our products. As seen with Slack, Mint, and others.

What are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.

What tools are used for go-to-market?

What are the two key things to keep in mind when it comes to upselling and cross-selling?

A product that created and leveraged the viral loop effectively is Slack. It went from 0 to $1 billion in value in 8 months.

We can encourage an existing customer to refer our products to their friends and family. Significantly bringing down acquisition costs.

Duolingo's gamification strategies & push notifications have gotten them a lot of rave reviews. Resulting in organic growth & user retention

Email marketing and push notifications can dramatically increase user engagement, retention, and customer lifetime value.

Lifecycle marketing is a customer centric strategy that helps in retaining an existing customer.

Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

Almost every product goes through four stages i.e., introduction, growth, maturity and decline. Not necessarily the fifth stage, revival.

Product repositioning is a faster and a less expensive technique of course correction.

Why Apple products seem different from its competitors? A key reason is product positioning. Position your product to appeal customers.

Marketing initiatives that saw user base grow from 0 to 1 million in 2009.

They are similar to some extent BUT the key differentiator is the mindset and the approach taken.

Well! we built a good product. It solves a real world problem. But if the world does not know about it, the product means nothing.

Measure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.