IDEA to PRODUCT to BUSINESS

Elements of a product launch strategy; Elements of a post-product launch strategy

What are the two key things to keep in mind when it comes to upselling and cross-selling?

Earlier, an API was just an endpoint URL. However, now APIs can be a mature product with a subscription pricing model etc.

Knowing whether a lead is a MQL or a SQL or a PQL is important if we want to increase the probability of our conversions.

GTM mindsets determine our tactics for each funnel stage. There are two widely used GTM strategies or mindsets: product-led and sales-led.

We can encourage an existing customer to refer our products to their friends and family. Significantly bringing down acquisition costs.

Lifecycle marketing is a customer centric strategy that helps in retaining an existing customer.

Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

Increase the number of leads in the first stage of the marketing funnel. Hence, more customers, in absolute terms, by the end of the funnel.

Measure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.

What do firms do to increase the probability of converting a potential to a customer?