IDEA to PRODUCT to BUSINESS

As product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.

In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.

Reverse Trial: Best of both the worlds of Freemium and Free Trial?

What are the differences between MRR and ARR? And what are some of the recurring revenue streams?

What tools are used for metrics & performance?

Email marketing and push notifications can dramatically increase user engagement, retention, and customer lifetime value.

Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Product analytics is understanding how users engage with our product.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

They are similar to some extent BUT the key differentiator is the mindset and the approach taken.

Well! we built a good product. It solves a real world problem. But if the world does not know about it, the product means nothing.

Measure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.

What is a north star metric?

Measuring product success