IDEA to PRODUCT to BUSINESS

Best practices to writing a customer journey map.

In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.

There are broadly six types of customer segmentation.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

Marketing initiatives that saw user base grow from 0 to 1 million in 2009.

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.

Best practices to writing a good persona?