IDEA to PRODUCT to BUSINESS

A transformative business model rarely results from technological innovation alone. It links a new technology to an emerging market need.

Product-market fit can be achieved once we launch and continuously iterate. Lean Product Playbook is a widely used methodology.

Product repositioning is a faster and a less expensive technique of course correction.

Competing in an increasingly crowded space? If yes, stop competing! and explore the Blue ocean strategy.

Pick any sector, more often than not, we would face stiff competition. Strategic positioning helps to combat this.

How do we articulate a good product vision

Having just good tech will make a product successful? Product strategy is key to connecting business objectives with the product

Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!

Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.

Know thy competitor, by using SWOT analysis

Understand the industry landscape, using Porter's five forces