IDEA to PRODUCT to BUSINESS

What are some widely used growth tactics? Growth marketing is a long-term strategy while growth hacking is a short-term low-cost strategy.

What are the two key things to keep in mind when it comes to upselling and cross-selling?

GTM mindsets determine our tactics for each funnel stage. There are two widely used GTM strategies or mindsets: product-led and sales-led.

A product that created and leveraged the viral loop effectively is Slack. It went from 0 to $1 billion in value in 8 months.

We can encourage an existing customer to refer our products to their friends and family. Significantly bringing down acquisition costs.