Blog 95: Growth marketing and growth hacking tactics

Growth marketing and growth hacking are similar in the sense that there is, dependence on data for decision making with the need for constant experimentation with untested solutions. Refer blog 45 for more. Growth marketing and growth hacking differ from traditional marketing (refer blog 44 on traditional marketing). As in they both go beyond marketing a product.

The key differentiator between the two is the mindset and the approach taken. The former is a long-term strategy while the latter is a series of short-term low-cost strategies.

Some growth marketing tactics include:

1.      Chatbots integrated to the company website: Engage with prospects and ask relevant qualifying questions. Shortlist sales qualified leads (SQL) from marketing qualified leads (MQL). Refer blog 72 for more on MQL, SQL, PQL.

a.      Chatbots on home page to improve the quality of SQL.

b.      Chatbots on pricing page to increase conversion.

2.      Pop-up quiz on product pages to shortlist qualified leads.

3.      Specific pop-ups (including video pop-ups) in website and app.

4.      Onboarding emails along with CTA (click-to-action) buttons. Refer blog 66 for more on email marketing and push notification.

5.      Trigger emails targeted towards bounced free users.

6.      Push notifications. Refer blog 67 on how Duolingo leveraged push notification.

7.      Reactivate inactive users with bonus or discount codes (sent via emails or push notifications).

Refer to blog 56 to read more on real-world customer acquisition examples (with company names).

Viral loop (refer blog 69) is not the same thing as growth marketing and growth hacking. Viral loop is a specific strategy where existing customers bring in new ones. Viral loop can be a part of the growth marketing and growth hacking initiatives (refer blog 70 to understand Slack's viral loop strategy).

Jump to blog 100 to refer to the overall product management mind map.

All the best! 😊