Blog 7: Leverage social media to build your prospective customer base

A summary of what we did to leverage social media:

1. Created a presence on social media platforms.

2. This ensures we have multiple channels to engage with potential users.

3. One can use these channels to direct audiences to a website and in turn to the product.

4. Note: A vibrant social media channel provides a ready-made distribution channel for the product.

5. To start with, we looked at following social media channels

   1. LinkedIn

   2. Twitter

   3. YouTube

   4. Facebook

   5. Instagram

   6. Etc.

6. We also created email addresses (with our domain name) such as yourname@yourwebsite.com (note: there are several tutorials on this).

Jump to blog 100 to refer to the overall product management mind map.

All the best! 😊