Blog 100: Mind Map - Product management

For a product to be successful it needs to be successful at a lot of small things such as: solve the right problem, execute well, and the targeted audience must be aware of it. Hence, product management (PM) is a broad discipline.

This mind map aims to connect the overwhelming number of dots within the product management space. It also helps for a quick reference. Note: This is a work-in-progress list.

A1. Business Objectives & Strategy

Product strategy

Blog 31: Connect business objectives with product.

Blog 32: Articulate a good product vision.

Blog 40: Measure strategy’s effectiveness (Balanced scorecard).

Value proposition

Blog 19: Pain points to value proposition.

Blog 10: Map value proposition with customer expectations.

Blog 33: Strategic positioning (why your product is unique?).

Blog 47: Product positioning.

Blog 48: Product repositioning.

Blog 49: Product life cycle stages and its impact.

Changing the game?

Blog 38: Blue Ocean Strategy and its relevance in a saturated market.

Blog 57: When to transform industry’s dominant model?

Tools

Blog 79: Strategy & planning tools.

A2. Product

Product on ground

Blog 15: Document product workflows.

Blog 18: Document data & information flow.

Blog 41: Product, market, channel, model to be in sync.

Blog 51: How to achieve product-market fit?

Blog 68: 5 popular prioritisation frameworks.

Blog 98: Best practices for product launch strategy.

Blog 58: Product analytics.

Blog 99: Product failures – key takeaways.

A3. Customers

Segments

Blog 75: How B2C and B2B product management differ?

Blog 77: How to identify the target market?

Blog 78: Different types of customer segmentation.

Customer base

Blog 14: User personas.

Blog 16: Customer journey map.

Blog 94: Best practices to writing a customer journey map.

Blog 92: Personalised experience for customers.

Blog 96: 8 ways to stay close to customers.

Blog 56: Customer acquisition examples.

Blog 60: Grow user base fast.

Blog 46: Case study: Mint’s growth in user base.

Blog 55: Customer acquisition costs (CAC) and its optimisation.

Channels

Blog 54: Different customer acquisition channels.

Blog 7: Leverage social media.

Blog 91: Why do we need attribution models.

Support

Blog 37: Customer service rules.

B1. Execution/PM Tactical

Blog 9: 360-degree understanding of business (business model canvas).

Blog 11: Estimate market size for software products.

Blog 36: Avoid this misjudgement while deriving consumer market sizes.

Blog 12: Understand industry landscape (Porters five forces).

Blog 13: Know thy competitor (SWOT).

Blog 62: Identify competitive advantage and business moat.

Blog 73: What is a Product Roadmap including the when, who and where!

Blog 59: Business requirements document (BRD) & Product requirements document (PRD).

Blog 39: Without proper execution of strategy, the best of them fails.

Tools

Blog 81: Execution & tactics tools.

B2. Execution/Design (UI/UX)

Blog 61: Four-step design mind-map.

Blog 52: Design-thinking

Blog 53: Another popular design process, Double Diamond Process.

Blog 17: Wireframes for an early visual understanding of every screen.

Blog 28: UI best practices.

Blog 29: UX best practices.

Blog 64: 8 popular UX research methods.

Blog 30: Usability heuristics to improve UX.

Tools

Blog 80: Design (UI/UX) tools.

B3. Execution/Technology & Product Development

Blog 20: Chose a tech stack that worked for us.

Blog 21: 10 tech stacks for software development.

Blog 63: Technical requirements document (TRD).

Blog 5: Domain name.

Blog 6: Website with no-code tools.

Blog 74: What is an API product?

Tools

Blog 84: Product development tools.

C. Go-to-market

Marketing mindset

Blog 71: Product-led vs. Sales-led growth strategies.

Marketing funnel

Blog 42: Marketing funnel stages and how to increase conversion?

Blog 72: What are Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL) or a Product Qualified Lead (PQL)?

Blog 43: Marketing funnel metrics.

Marketing strategy

Blog 44: Traditional marketing.

Blog 45: Growth marketing & Growth hacking.

Blog 95: Growth marketing & Growth hacking tactics.

Blog 69: What is a viral loop?

Blog 70: Case study: How did Slack create a viral loop?

Lifecycle marketing

Blog 65: Lifecycle marketing goes beyond marketing funnel.

Blog 66: What makes email marketing and push notifications so effective?

Blog 67: Duolingo push notification …why it works?

Tools

Blog 82: Go-to-market tools.

D. Measure & Monitor

Metrics

Blog 34: Measuring product success.

Blog 35: North Star metric.

Blog 93: Product engagement metrics: are our users engaged?

Financials

Blog 50: Revenue model.

Blog 76: Grow revenue stream: Upsell and cross-sell.

Blog 87: Product revenue metrics.

Blog 88: Pricing SaaS products.

Blog 89: Pricing models: Freemium vs. Free trial vs. combination.

Blog 90: Is the freemium or free trial strategy working?

Blog 86: Budget management.

Tools

Blog 83: Metrics & performance tools.

E. Cross-functional

Building a habit-forming product for users

Blog 22: Getting users hooked (Hooked Model).

Blog 23: Nudges for the user to act (Hooked Model).

Blog 24: User actions in anticipation of a reward (Hooked Model).

Blog 25: Variable rewards keep users engaged (Hooked Model).

Blog 26: Investments increase the probability of users returning (Hooked Model).

Blog 27: Evaluating the morality behind manipulating users (Hooked model).

General

Blog 97: Good writing at every step.

Blog 8: Branding guidelines.

Tools

Blog 85: Cross-functional tools.

Note: This is a work-in-progress list.

I wish you the best for your journey. 😊