Blog 13: Know thy competitor (SWOT)

A summary of what we did to identify the SWOT posed by each industry player

SWOT template (source: https://en.wikipedia.org/wiki/SWOT_analysis)

Firstly, we prepared a SWOT analysis of our own product

• S: Strengths

  • What we are good at?

  • What unique resources we have?

• W: Weakness

  • Where must we improve on?

  • What resources do we lack?

• O: Opportunities

  • What opportunities do we foresee?

  • What trends are we taking advantage of?

• T: Threats

  • What potential threats do we face?

  • What changes in our industry are troublesome?

  • What threats expose our weaknesses?

Secondly, we prepared a SWOT analysis for each competitor (we had identified them during our porter 5 forces analysis, see blog 12)

• S: Strengths

  • Each competitor’s strengths (based on secondary research and primary research wherever possible)

• W: Weakness

  • Each competitor’s weaknesses (based on secondary research and primary research wherever possible)

• O: Opportunities

  • Each competitor’s opportunities (based on secondary research and primary research wherever possible)

• T: Threats

  • Threats faced by each competitor (based on secondary research and primary research wherever possible)

Refer blog 62 for more on competitive analysis and business moat.

Jump to blog 100 to refer to the overall product management mind map.

All the best! 😊