Blog 80: Tools in product management … (2/7)

Continued from blog 79.

Product management is a vast field with multiple sub-fields. They range from:

1.      Strategy & planning (list of tools highlighted in blog 79).

2.      Design (UI/UX) (list of tools highlighted in blog 80).

3.      Execution & tactics (list of tools highlighted in blog 81).

4.      Go-to-market (list of tools highlighted in blog 82).

5.      Metrics & performance (list of tools highlighted in blog 83).

6.      Product development & technology (list of tools highlighted in blog 84).

7.      Cross-functional (list of tools highlighted in blog 85).

There are several specialised tools catering to each of these sub-fields. In this blog we look at the second sub-field design (UI/UX).

UX research methods, Card sorting:

·       Optimal Sort

UX research methods, Tree testing:

·       Treejack

UX research methods, A/B testing:

·       Optimizely

·       VWO

UX research methods, (various methods):

·       dScout (all-in-one)

·       Indeemo (all-in-one)

·       Recollective (all-in-one)

·       Survey Monkey (survey & doc)

·       Google Forms (survey & doc)

UX research methods, Clickstream:

·       Connexity

·       Splunk

·       Webtrends

UX research methods, User Behaviour:

·       FullStory

·       CrazyEgg

·       UserTesting

Also refer blog 64: 8 popular UX research methods.

User Engagement:

·       Userpilot

Wireframing:

·       Balsamiq

·       Framer

·       Whimsical

Design prototypes:

·       Figma

Recent times have seen a rise in the use of AI (artificial intelligence) in product management. AI is helping to derive valuable insights and automate routine tasks. Some key use cases of AI, ML, and analytics in design (UI/UX) are:

Product design and development – AI, ML, and analytics is used for the following:

- Generate design variations quickly and automate repetitive tasks.

- ML algorithms can predict the performance of designs.

- AI-powered simulation tools enable the virtual testing of products under various conditions (hence cost effective).

- Tools like Autodesk’s generative design and ANSYS’s simulation software.

User experience optimization – AI, ML, and analytics is used for the following:

- AI can automate A/B testing for different product features or interfaces.

- AI can personalize the user experience based on individual behaviour and preferences.

Note: The list of companies mentioned above are ONLY a SAMPLE list and NOT an exhaustive list.

Jump to blog 100 to refer to the overall product management mind map.

Source:

Web/Google research as of July 2024

https://www.atlassian.com/agile/product-management/product-management-tools

https://www.leewayhertz.com/ai-in-product-management/

https://amplitude.com/blog/product-roadmap-building

I wish you the best for your journey. 😊