Blog 23: Triggers and nudges to make the user take action

• In continuation from blog 22…

• “To build a habit forming product, makers need to attach the use of their solution to a frequently felt internal trigger and know how to leverage external triggers to drive the user to action” (an excerpt from the book)

  
  

• Triggers nudge the user to take action. They are of two types:

  • External

  • Internal

• “External triggers tell the user what to do next by placing information within the user’s environment” (an excerpt from the book). Refer to blog 66, to learn more on examples of external triggers (such as email marketing and push notifications).

• “Internal triggers tell the user what to do next through associations stored in the user’s memory” (an excerpt from the book)

• Note, negative emotions also serve as internal triggers

The book has highlighted some important questions. The answers to those questions will help you articulate your thoughts better.

• Who is using your product?

• What was the user doing, right before your intended habit?

• What three internal triggers cues your user to action.

• Which internal trigger does your user experience most frequently?

• How can you couple an external trigger as closely as possible to when the user’s internal trigger fires?

• Think of at least three conventional ways to trigger (i.e., external trigger) your user with current technology (emails, notifications, text messages etc.)

• Then, stretch yourself to come up with at least three crazy or currently impossible ideas to trigger your user (wearable computers, biometric sensors, etc.)

Continue reading about the Hooked Model by Nir Eyal (Blog 22, 23, 24, 25, 26, 27)

Jump to blog 100 to refer to the overall product management mind map.

All the best!