Blog 22: Getting users hooked to your product

Why is it that we love using certain apps compared to others?

Why is it that we are loyal to certain apps compared to others?

Hooked! This is what these apps have got us into. Some app creators have understood the  psychology to get us hooked.

There are several great books/case studies around this area. ‘Hooked – How to build habit-forming products’ by Nir Eyal is one such great resource.

“It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” – An excerpt from the book ‘Hooked – How to build habit-forming products’ by Nir Eyal.

“Companies that form strong user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without any external prompting” – An excerpt from the book ‘Hooked – How to build habit-forming products’ by Nir Eyal.

Below is the Hooked Model from the book ‘Hooked – How to build habit-forming products’ by Nir Eyal

Continue reading about the Hooked Model by Nir Eyal (Blog 22, 23, 24, 25, 26, 27)

Jump to blog 100 to refer to the overall product management mind map.

All the best!