Blog 10: Map 'value proposition' with customer expectations

A summary of what we did to link our value proposition with customer expectations:

• After ‘business model canvas’ analysis (blog 9), we leveraged the ‘value proposition canvas’.

• It is a framework that links 'value proposition' to customer expectations.

• Value proposition is the crux for several frameworks. E.g., product-market fit (blog 51).

• Source: https://www.strategyzer.com/canvas/value-proposition-canvas

Value proposition:

1. Product & services: Features targeted for each customer segment

2. Pain relievers: How does the product address top pain points?

3. Gain creators: How does the product benefit customers? Is

   the product 'solving for functional' or 'social gains'?

Customer profile: lists customer desires and expectations:

1. Customer jobs: Tasks that customers want to perform

2. Pains: Roadblocks preventing the customer to complete a task; E.g., time consuming, poor user experience, expensive.

3. Gains: Outcomes the customer wants to achieve; E.g., social value, save money, positive feedback.

Source: Strategyzer

Note:

'Products & services' on left hand side map to 'Customer jobs' on right hand side

'Gain creators' on left hand side map to 'Gains' on right hand side

'Pain relievers' on left hand side map to 'Pains' on right hand side

Also, refer blog 19 for articulating 'pain points' to 'value proposition'.

Jump to blog 100 to refer to the overall product management mind map.

All the best! 😊